For Sydney-based tastemaker, entrepreneur and mother Lisa Hyde, creativity has always been second nature. As the visionary behind the globally recognised eyewear label, Lisa has built Shevoke from the ground up into a cult-favourite sunglasses brand known for its elevated design, trend-forward silhouettes and premium craftsmanship. With a sharp instinct for aesthetics and an unwavering commitment to quality, she continues to lead the brand’s creative direction, drawing inspiration from travel, culture and modern femininity

Beyond business, Lisa is a devoted mother to her daughter MJ, balancing motherhood with entrepreneurship and life at home in Sydney.