Rubie Irvine is a Gold Coast–based creative working in marketing and fashion, known for her refined style and considered content approach. Alongside her full-time role in marketing, she is the co-founder of her brand Patchouli, which reflects her love for timeless style and intentional details.

Rubie’s passions include fashion, wellness, and movement. She creates content that blends unexpected concepts with a curated eye for detail, combining fashion and wellness in a way that feels authentic & feminine. She draws inspiration from runways, beauty, skincare, travel, content creation, and all things creative, shaping work that feels distinctive and entirely her own, centered around creativity, confidence, and self-expression.